This workshop introduces a joy-first, capacity-honoring approach to lead magnets that truly resonate with your ideal audience. Through the Feel-Good Freebie Framework, participants learn to align their content with what lights them up, what they can realistically offer, and what their clients genuinely need, moving away from outdated marketing myths and toward sustainable strategy.
What you’ll master:
Uncover the types of lead magnets that align with your joy, honor your capacity, and meet your audience where they are in their journey.
Identify your current capacity level (Red, Yellow, or Green) and choose a lead magnet format that’s realistic for your energy and follow-up bandwidth.
Map your ideal client’s level of awareness so your lead magnet can gently guide them from confusion to readiness.
Shift from myth-driven marketing to sustainable strategy by understanding why lead magnets alone don’t convert and what to focus on instead.
This workshop is designed for:
Therapists and wellness providers in private practice who are starting to think about email marketing or newsletters and want to grow with intention.
Entrepreneurial therapists who are expanding into online offerings (like courses, groups, or workshops) and need a sustainable way to build an audience without social media.
Neurodivergent, highly sensitive, or energy-limited business owners who need a lead magnet strategy that honors their capacity, leverages creativity, and avoids burnout.
Therapists pivoting toward coaching or consulting and looking for a bridge between their clinical work and new visibility efforts.
Anyone feeling stuck or disillusioned with the email marketing advice that feels unrealistic, performative, or one-size-fits-all.
Meet the presenter:
Arianna Smith, LPC, is an IFS Certified Therapist, seasoned copywriter, and queer, witchy soul who dances daily between the clinical and the creative. Informed by 17+ years as a helping professional, Arianna understands the power of emotional resonance in building trust and genuine connection. She blends intuitive content strategy and consent-based email marketing to help therapists and healers grow their businesses through messaging that’s clear, aligned, and powerfully human. Based in Denver, CO, she’s often found roaming local bookstores or gently reminding her partner, no—there’s no such thing as too many plants.